Creating style

Style doesn’t just mean fashionable or couture.  Style is about the way life is approached.  While it can be avant garde, it can also be classic.  Fashion forward or subtle, trendy or timeless, style.os as much about the way that a man lives as about the way that he dresses.

One thing that a man of style and substance would be wise to consider is how clothing choices reinforce a personal brand.  This doesn’t mean that every choice has to be in line with every previous choice ever made, but it does mean that purchasing an entire wardrobe each and every season may send unintentional messages. 

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